Before I had my iPad I had to take my life to my computer, now I bring my computer (iPad) to my life. For example, if I saw an ad or an article and I wanted to check it out online, I would cut out the paper and put it on my desk so that I could research it next time I sat down to do my computer work. Now, I have my iPad with me - in my handbag, on the coffee table, I even take it to bed with me. Now technology follows my life, not the other way around.
The benefits are especially obvious when I'm with clients. I don't have to take them away from what they are doing, I can show them any online resources right where they are - and they love it!
See why Mercedes Benz got increased sales when they started using the iPad in dealerships. (Hint: Instead of trying to drag their customers towards the technology, they took technology and headed towards their customers).
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