Sunday, November 21, 2010
Rewarding Mobile Customers
A great way to drive traffic to your online applications and off-line venue at the same time, is to make a special offer to those customers who have downloaded your mobile apps. One shop in Lawrence, Kansas, USA offers a free coffee when you show them a certain page of their app on your mobile device. Can you offer customers a discount or exclusive access through your iPhone and iPad apps? Create a marketing strategy today that will result in an increase in both offline and online customers. Comment below if you need help with that, or have questions.
Monday, November 8, 2010
iPad Reverses Your Direction
Before I had my iPad I had to take my life to my computer, now I bring my computer (iPad) to my life. For example, if I saw an ad or an article and I wanted to check it out online, I would cut out the paper and put it on my desk so that I could research it next time I sat down to do my computer work. Now, I have my iPad with me - in my handbag, on the coffee table, I even take it to bed with me. Now technology follows my life, not the other way around.
The benefits are especially obvious when I'm with clients. I don't have to take them away from what they are doing, I can show them any online resources right where they are - and they love it!
See why Mercedes Benz got increased sales when they started using the iPad in dealerships. (Hint: Instead of trying to drag their customers towards the technology, they took technology and headed towards their customers).
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