Hundreds of Millions of Reasons To Go Mobile

Want hundreds of millions of reasons to change your business model?

Then look no further than Apple.

iPhones and iPads are selling faster than any product ever has in history.

Faster than enduring "classics" like Coca Cola, faster than hot world-wide fads like rubiks cubes did.

But unlike those products, iPhones and iPads also have the ability to change the way every other business does business.

Apple's iPhone and iPad have quite literally put a "desktop" into the palm of the hand of anyone who wants one at anytime, anywhere and everywhere they want to go.

That's why I think it makes great business sense to look at your current business model - particularly for online and information-based products.

Your customers, suppliers, bankers, professional advisors, business leaders, government contacts - are all going mobile.

Are they leaving you behind? Or are you getting mobile too?

I'm proud to announce that as of August 2013 Onliners is "betting the farm" on mobile.

Everything just changed.

Stay tuned.

What Is Technology?

We use the word all the time, but do we really understand what "technology" is?

A lot of people associate technology with computers.

A youngster mocked me the other day about my "old technology" iPad. When I first got my iPad there was only one iPad model (Yes kiddies, there was a time when there was THE iPad).

When Captain Cook discovered Australia he's critics discounted his achievement as "cheating" because he used the latest technology.

Aussies have been "cheating" ever since. We're often the world's highest per capita "early adopters". We love our gadgets, gizmos and new inventions!

I saw an ad on tele the other day which was boasting of a vacuum cleaner's "superior dust compression technology". I'm pretty certain there isn't a smartphone app for compressing your dust. So what IS technology?

Technology simply means "a way of doing things".

So if you can come up with a new way of doing things, you are inventing a new technology. It doesn't have to have anything to do with computers or mobile phones - it maybe a better golf swing.

When Onliners was just a baby company, we invented a new way of providing exam results to high school students. The old way (via snail mail) took two months to deliver. Students didn't know what University course or career the qualified for. Many became anxious as the wait dragged on and on.

Onliners cut that time in half (and cut the cost by even more) by completely redesigning the process and making results available on the Internet, so people could receive an email or access the website - and get on with their lives a lot quicker.

Today Onliners is more focused on mobile apps, particularly for Apple's iPhone and iPad, but also for Android devices.

What new technology would you like to see?

Aussie Appy

Good News: I'm very excited to announce Aussie Appy - our joint-venture with App Empire...I know it's going to help a lot of people. I can't wait to learn about all the apps that come out of this!

You can view Chad's truly inspiring story about how he started his app busines when he was literally near death, after an horrific car accident. What's even more amazing is how he can teach anyone, without any programming skills at all, to create your own app business.

Don't forget to leave a comment and tell me what apps you want to create.

THE DIGITAL STORY OF THE NATIVITY

Love this very 2010 retelling of the Christmas story (especially Mary's email to Joseph ;-)

Rewarding Mobile Customers

A great way to drive traffic to your online applications and off-line venue at the same time, is to make a special offer to those customers who have downloaded your mobile apps. One shop in Lawrence, Kansas, USA offers a free coffee when you show them a certain page of their app on your mobile device. Can you offer customers a discount or exclusive access through your iPhone and iPad apps? Create a marketing strategy today that will result in an increase in both offline and online customers. Comment below if you need help with that, or have questions.

iPad Reverses Your Direction

Before I had my iPad I had to take my life to my computer, now I bring my computer (iPad) to my life. For example, if I saw an ad or an article and I wanted to check it out online, I would cut out the paper and put it on my desk so that I could research it next time I sat down to do my computer work. Now, I have my iPad with me - in my handbag, on the coffee table, I even take it to bed with me. Now technology follows my life, not the other way around.

The benefits are especially obvious when I'm with clients. I don't have to take them away from what they are doing, I can show them any online resources right where they are - and they love it!

See why Mercedes Benz got increased sales when they started using the iPad in dealerships. (Hint: Instead of trying to drag their customers towards the technology, they took technology and headed towards their customers).

iPhone App Puzzle

A friend of mine, David Johnson, has just released a new iPhone application called "Tri-me". It is the most addictive activity I've undertaken for a looooooong, long time.

The most frustrating, and gratifying, thing about it is that it is so simple - or it should be.

Every time I complete a level, I have about two seconds of self-satisfying gratification, before the overwhelming urge to start the next level kicks in.

Then I'm in real trouble again.

Tri-me, which is available in the iTunes store, costs less than a very cheap cup of coffee. But it lasts a LOT longer.

Apparently there are 41 levels. I am stuck on level 16.

My advice is to head over to iTunes or search your iPhone app store and try Tri-me - you're gonna love it ... and also hate it!

And if anyone knows any hints, tips or blatant cheats to get me past level 16, please leave a comment!